Rhetoric Analysis

Baby Lips is a lip balm made by Maybelline.  I actually own two of theses, the peppermint clear one and the peach one.  I like them a lot that's why I choose to analyze this in terms of rhetoric significance. I usually see ads like this one in seventeen magazine and other magazines that are focused on young women and beauty.  The sender is Maybelline, the message is using baby lips lip balm will give you great lips.  The receiver is women who use beauty products and women in general.  Its a beauty product and their is a women in the ad which made me think it was focused on women.  The exact message is in the name of the product.  This advertisement uses pathos in the name of the product.  Just using the word baby's makes you think of cute babies.  Also when you hear the word babies and their lips you would think of fresh, new, plump, soft, flawless lips.  Using logos if babies have soft lips then you to will get soft renewed lips.  I think the font and colors that Maybelline uses to promote this product was no accident.  They are all bright playful colors.  The font looks playful as well.  At the same time the lady in this ad looks very sophisticated.  With the combination of both of these a sophisticated women can use this and bring out her playful side.  The ad is sending out a message that women who use this will look sexy.